SYNOPSIS:

Holly Herrick is all about the film-life—as the Head of Film for Austin Film Society and Doc Days festival founder / programmer, she’s at the center of Austin’s film community, but this SXSW finds Holly wearing a new hat: first-time documentary producer. 

FIRST THEY CAME FOR MY COLLEGE, directed by Patrick Bresnan, chronicles the 2023 "hostile takeover"—their words—of New College of Florida by Ron DeSantis and his Christo-fascist cronies. Holly's a New College alum. She saw the press getting the story wrong and did what any reasonable person in her position would do: panicked. But a call to Margaret Brown gave her some confidence, and together with fellow alum Harry Hanbury, decided to make a movie.

No big deal… hahaha… just squeeze-in a first feature with a full-time job running a non-profit and two-screen cinema, overseeing awards shows and grants, & two invite-only artists’ labs (scripted & doc), all while raising two small kids. Holly Herrick is living proof: with enough caffeine, anything’s possible….

We love this walk, because we never get enough time with Holly (busy busy lady), but today she’s all ours as we stroll through the flowering native plants of Mueller Lake Park taking inspiration from this powerhouse of gettin’ shit done—psychosis, be damned. 

Plus: Dave Hickey on art and laziness, Jean Luc Godard on women, and Holly on: knowing your why.

DISCUSSION LINKS

FIRST THEY CAME FOR MY COLLEGE (2026) | A WOMAN IS A WOMAN (1961) | BREATHLESS (1960) | WINNEBAGO MAN (2009) | TOWER (2016) | JOIN OR DIE (2023)

TIMESTAMPS

00:00 Caffeine-induced psychosis as a lifestyle philosophy 00:49 Introducing Holly Herrick and Austin Film Society 03:30 AFS origin story—Linklater, the old airport, and Mueller 08:30 AFS Cinema as Austin's repertory art house 11:30 Doc Lab and Doc Days—what they are and how they work 17:30 "Community"—the most used word on Doc Walks 21:30 Austin Public—public access TV as democratic infrastructure 26:00 Programming as art, not science—Holly's philosophy for Doc Days 33:00 How Holly got into film: New College, Sarasota, and the accidental programmer 38:30 Dave Hickey, Air Guitar, and why art can't afford to be lazy 41:00 JOIN OR DIE, Bowling Alone, and democracy through community 45:00 FIRST THEY CAME FROM MY COLLEGE—origin of the project 49:00 The hostile takeover of New College of Florida 55:00 Patrick Preston as director and the Food Forest gardening club 1:01:00 Hopes for the film—what Holly wants audiences to understand 1:04:00 Festival run: True/False, SXSW, and beyond 1:08:00 Lightning round—Godard, knowing your why, and Wendell Berry